Our mission
We design & build travel experiences, that future-proof your business, generate smart savings and boost customer satisfaction.
We combine digital and physical, strategy and brand, to co-create the future air travel experience. We move beyond objects, environments or interfaces, to develop end-to-end experiences that are customer-centric, meaningful and sustainable.
“The journey not the arrival matters.’’ T.S. Eliot
Customer Experience Curation
Big data insights & analytics
CX strategy & design
Dynamic personalization
Curated service & product design
Passenger journey mapping
Customer engagement strategies
Brand loyalty building
Environmental & Social Governance
Sustainable business strategies
Market assessments & benchmarks
Concept development & eco-design
Sustainable sourcing & LCA
End-of-Life Solutions
Circular economy concepts
Certifications & legislation
Innovation Acceleration
Business model innovation
Organizational transformation
Engagement strategy
Food & catering
Retail concept
Digitalisation
Financial results improvement
Business Transformation
Strategic review
Business planning & scoping
Turnaround activities
Program management
Responsible & best practice
People engagement
Contract transition
Tender management
Services
About
Founder’s story: Anne De Hauw
Anne De Hauw is the Founder of IN Air Travel Experience, the first boutique consulting firm dedicated to curating customer experiences and accelerating innovation for the travel industry. Since launching the firm in April 2018, she has partnered with leading airlines and travel companies to deliver data-driven solutions that are customer-centric, cost-efficient and designed to blend digital innovation with environmental sustainability.
A recognized leader in customer experience and innovation, Anne combines over 18 years in aviation with more than 20 years in creative product development and brand strategy. She holds a Professional Diploma in Customer Experience (CX) and several certificates in Artificial Intelligence, credentials that reinforce her ability to design future-proof solutions at the intersection of technology, sustainability, and passenger experience.
Anne previously served as Vice President, Innovation and Customer Experience at global caterer Gategroup, where she established the Innovation Centre of Excellence and led major product development, marketing initiatives, and transformational programs across both B2B and B2C environments. She also served on the Board of Directors of Servair, further strengthening her leadership presence in the global airline services sector.
Her career reflects a deep passion for enhancing the travel journey and contributing to transformational change in the industry. Anne’s expertise lies in creating customer-centric solutions that elevate passenger experience while driving operational efficiency and innovation.
Anne holds a Bachelor’s degree in Fashion Marketing from ISEM (Paris) and a Post-Graduate degree in Business Administration from the University of Antwerp Management School. In 2000, she graduated cum laude and was personally recognized by Bernard Arnault, Chairman & CEO of LVMH.
Latest
ONBOARD Hospitality | War on waste
As pressure mounts for changes to International Catering Waste (ICW) regulations, Julie Baxter explores the barriers to cutting cabin waste now…
ONBOARD Hospitality | The SUSTAIN ability challenge
Founder of In Air Travel Experience, Anne de Hauw, discusses some of the issues that airlines must address while becoming sustainable …
Starboard Magazine | Sky’s the Limit
From pre-order privileges to plastic-free utensils, the aviation sector is tackling the war on waste.
PAX International | The question is waste
Anne De Hauw, Founder of IN Air Travel Experience, Member of the Board of Advisors at IAWMA and Partner of The Hayward Partnership, discusses how a universal standard on waste handling could benefit global aviation.
ONBOARD Hospitality | Wasting away?
Sustainability is creeping back towards the top of the agenda. April Waterston debates cabin waste priorities with Anne De Hauw.
APEX Expo Daily Experience | FIT.bowl
Created by IN Air Travel Experience and The Aviation Nutritionist, the FIT.bowl prioritizes wellness, sustainability and operational efficiency.
PAX International | Future forward
The COVID crisis isn’t over and although the immediate future will continue to be tough, now is the time to rethink the future travel experience, accelerate business transformation and embed purpose and sustainability into your operation.
FORBES Monaco | Meals with Altitude
Airlines continue to face unparalleled disruption, IN.bowl reinvents in-flight catering
ONBOARD Hospitality | FlyWell, IN.bowl and The Aviation Nutritionist join forces
FLYWELL, IN Air Travel Experience’s IN.bowl and The Aviation Nutritionist have joined forced to establish a holistic approach to the cabin environment, combining their expertise in inflight nutrition, wellness, relaxation and fine cuisine.
INFLIGHT | Trio join forces to promote healthy eating
The troika of FLYWELL, IN Air Travel Experience and The Aviation Nutritionist have collaborated to develop the FLYWELL IN.bowl which combines their expertise in in-flight nutrition, wellness, relaxation and fine cuisine.
PAX International | Partner companies create nutritious bowl meals
FLYWELL, IN Air Travel Experience’s IN.bowl and The Aviation Nutritionist have pioneered a holistic approach to the cabin environment, combining their expertise in in-flight nutrition, wellness, relaxation and fine cuisine – along with a game-changing new concept for eating meals at altitude: the IN.bowl.
FORBES Monaco | How will COVID-19 impact the future of air travel?
The coronavirus pandemic has plunged U.S. air travel passenger numbers to a 65-year low and IATA estimates that airlines could lose $61 billion of their cash reserves during the second quarter of 2020. Anne De Hauw, founder of Monaco-based consultancy IN Air Travel Experience, talks about the future of air travel.
PAX INTERNATIONAL | The value of experience
Anne De Hauw explores the way Return-on-Experience and long-term values such as loyalty, network, sustainability, transparency and authenticity are becoming increasingly important to the success of airlines.
PAX INTERNATIONAL | Guest column: Anne De Hauw on COVID-19
As Covid-19 continues to have an existential impact on the global economy, this time is unprecedented and extremely challenging for our industry. How can airlines and their suppliers navigate the rough terrain, minimize damage and ultimately, when the dust settles, come out stronger?
ONBOARD HOSPITALITY | Take back control
Airlines, sustainable businesses will drive customer loyalty!
Environmental sustainability is inevitably becoming an existential topic in the air travel industry.
APEX | IN Air Travel Experience and Linstol debut sustainable alternatives for in-flight dining at APEX EXPO
Following the launch of its sustainability manifesto earlier this summer, IN Air Travel Experience has now launched IN.bowl, a meal product it says will reduce cost, waste, weight and catering and handling complexity.
PAX INTERNATIONAL | Serving solution from IN Air Travel Experience
Following the recent launch of is susta.IN program, IN Air Travel Experience is accelerating the development of sustainable initiatives designed to boost passenger satisfaction and generate smart savings.
ONBOARD HOSPITALITY | Eco twist for bowl food
IN Air Travel Experience has launched a new catering bowl solution designed to support inflight sustainability, boost passenger satisfaction and generate savings.
ONBOARD HOSPITALITY | IN Air Travel Experience focuses on sustainability
IN Air Travel Experience has launched what it claims to be is an unbiased environmental sustainability manifesto for airlines.
PAX INTERNATIONAL | IN Air Travel Experience launches environmental initiative
In today’s world of air travel, where experiences and customer-centricity are considered the ultimate currencies, the role of sustainability – in every sense of the word – has never been more important. IN Air Travel Experience reveals its launch of susta.IN, the first environmental sustainability manifesto for airlines.
SKIFT | Plastics in Airline Catering Raise Questions About Carbon Emissions
Airlines have a love-hate relationship with plastics, especially when it comes to food and beverage. Plastics pose a serious environmental threat, but at the same time they’re lightweight and thereby help reduce carbon emissions. Can carriers tackle both of these problems at once?— Sarah Enelow-Snyder
PAX INTERNATIONAL | Shifting the focus
Anne De Hauw and Anne-Céline Donkersloot of IN Air Travel Experience explore the ways in which a spotlight on sustainability can help an airline improve its connection to customers
PAX INTERNATIONAL | Digitization and the passenger experience
Does it not feel as though there are too many products and services that add very little to the passenger journey? It is pretty obvious to me that the current model is not necessarily improving passenger happiness. Moreover, it is exhausting our planet.
ONBOARD HOSPITALITY | We want to be an accelerator of change for airlines
Until now, there has been a gap in the market for a neutral, independent company that analyses the passenger journey and identifies and improves the touch points.
APEX | Something Brewing: Industry Expert Anne De Hauw Launches Company to Personalize the Passenger Experience
APEX Insight: Airlines must apply technology and innovation to aid a transition from one-for-all in-flight service, to a more tailored experience that makes flyers feel recognized and valued, according to industry expert Anne De Hauw.
PAX INTERNATIONAL | Former gategroup exec launches passenger experience development company
A new company, launched by a former gategroup executive, plans to unveil its vision aimed at “accelerating the pace and impact of the airline customer experience transformation” at this year’s AIX/WTCE when it also plans to launch its website.
Contact
GET IN TOUCH
IN Air Travel Experience
Villa Garcin
22, boulevard de France
98000 Monaco
Principality of Monaco
FOLLOW US
©Copyright 2025.
Company registration: 18P09132 | VAT number: FR24000134543
Registered office: IN Air Travel Experience | Villa Garcin – 22, boulevard de France, 98000 Monaco, Principality of Monaco